About You:
You crave an opportunity where you can make a direct impact as a member of a growing organization and team. You want to work for a company that is constantly innovating, growing and learning, and you plan to do the same. You desire a company that makes a true difference to its clients and community. You’re already great at taking requests for information, translating them into the perfect pivot table and back again, and you’re confident working independently and comfortable accepting feedback.
You know how to look at analytic information and research to identify trends and patterns. You get excited about new data sets, and you’re not afraid to dig into a 40-page market research report to find the best information. You love to try your hand at new skills and learn from your teammates. Most importantly you’re passionate about seeing things through, conceptualizing, planning, and executing a project from start to finish. You know that data informed decision making is crucial to any successful company, and you know that clean, quality data makes everyone’s job easier – even if it takes some work or extra explaining to get it there.
About Us:
We’re one of South Carolina’s Best Places to Work for 12 consecutive years! Our company believes that our employees are our number one asset. We started small, grew fast, and 21 years in the growth hasn’t stopped. We’re passionate about short and long-term goal setting and big picture strategy at a company-wide and departmental level.
We trust our employees to work in the environment that helps them best achieve results, whether that’s remotely from home, or in person at our headquarters in Columbia, SC.
Our marketing department is small but powerful, meaning there’s plenty of opportunity to make a direct impact. In this position you’ll report to the Marketing Manager and Strategist, working closely with our Brand and Communications Specialist, Digital Marketing Coordinator and Sales Team. We are a passionate and fast-moving group with big ideas and the skills to see them through.
About the Job:
In the first 90 days on the job you’ll familiarize yourself with our industry, product lines, target audiences and existing CRM and ERP systems. You’ll take over monthly reporting duties and system backups.
By the first six months you’ll be managing episodic requests for reports and work towards becoming our subject matter expert in Salesforce. You’ll bring ideas to team meetings and help identify ways we can improve. You’ll manage relationships with data processors and vendors and know where to go to find the information you need. You will become a critical member of the team related to General Services Administration (GSA), Electronic Commerce Acquisition team (eCAT) and other client agreements. You’ll start to understand which data points are the most meaningful for our team.
A year from now? You’ll be a go-to person on the marketing team for helping our sales representatives find the information they need, generating strategic reports for various departments, and even assisting with research for R&D and Engineering. You’ll be a Salesforce pro, navigating the platform with ease and optimizing our input and output for the best results.
General Summary of the Position
The Marketing Analyst is part of an overall process to continuously improve the sales and marketing strategy for the company. Responsibilities include leading data driven projects and building a systematic marketing approach while creating structure and priority within the sales and marketing functions. This includes analysis of customer and consumer data to identify trends, patterns, and insights, engagement with contract negotiators including government contracts, as well as upselling opportunities, white space opportunities, and product development, while leveraging and managing the existing CRM platform. This position requires a candidate with an analytical and creative mindset, capable of developing marketing and sales analysis, strategies and developing new and creative ways to approach customers. This is a resource for all members of the sales and marketing team and can be based in Columbia, SC or remote.
Essential Functions
(Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills, and other characteristics. This list of tasks is not a comprehensive listing of all functions and tasks performed by this position. It does not imply that this position performs all of the duties listed, nor does it necessarily list all possible duties that may be assigned.)
- Must be able to use typical office equipment including, but not limited to, telephone, fax machine, copier, and computer.
- May be required to lift items up to 15 pounds in weight
- Must be able to sit for extended periods of time at a desk
Knowledge, Skills, and Abilities
- Demonstrated ability to develop data-driven structured sales and marketing strategies
- Proven ability to think creatively and build data sets to assist with strategic decisions
- Must possess strong communication skills with the ability to work effectively across all levels within a fast-paced, dynamic organization
- Leading CRM experience (Salesforce preferred)
- General knowledge of healthcare purchasing processes
Education, Training, and Experience
- 3 or more years of professional sales and marketing analysis experience preferably in the healthcare systems industry and direct to surgeons and clinicians
- Bachelor’s Degree in related field preferred
- This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Additional responsibilities and duties will be required depending on a variety of factors.
Source: Monster.com
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