Do you love the water and boating? Our Freedom Boat club (FBC) is looking for a Club Director to join our team to help members find their love of the water and boating too! FBC is the nation’s oldest and largest private member boat club. Currently, we have two locations: FBC of Lake Hartwell and FBC of Lake Clarks Hill. We offer benefits such as medical, dental, paid vacation, paid holidays, boat rental discounts, 401(k) and MORE!
The Club Director we are looking for will possess the ability to thoroughly explain the Freedom Boat Club experience and ultimately convert the prospect into a member. They must be able to “close” the deal! An entrepreneurial spirit is paramount for this, and the most successful Membership Executives have a strong track record in sales. They are well rounded business professionals many of whom have owned their own businesses. A background in service industry or non-tangible product sales is extremely beneficial as is boating experience, and former boat owners are preferred.
As a service-oriented business that emphasizes a hassle-free membership experience, FBC professionals must be organized and responsive, as prospective members are often available outside of standard business hours. This person will be required to host social events, go to trade shows, boat shows, etc. to promote the business and to ensure all prospective members are added to our Customer Relationship Management System (CRM). They will also work closely with marketing to promote the club to attract new members. They will also be responsible for the hiring and training for FBC team members to ensure all new hires provide top quality service to each club member we serve.
RESPONSIBILITIES
- Implement the marketing strategy. Coordinate with management and executive team to ensure its effectiveness and encouraging adoption of relevant marketing techniques, products, and service. Work with the marketing team to ensure social media tools (for ex. Facebook, YouTube, Twitter, Flickr, LinkedIn, BNI, Chamber of Commerce, local events, Blogging, Company Website, etc. are kept up to date.
- Assist in the management of social media campaigns and day-today activities. Duties include online support, writing newsletters, community out-reach efforts, promotions, etc. As well as our presence in social networking sites, including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
- Become an advocate of Freedom Boat Club in social media spaces, engaging in dialogues and answering questions where appropriate and in conjunction with the marketing department.
- Contribute to blog outreach program and build an active brand ambassador network to spread the word about the Company.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results.
- Regularly feedback insights gained from social media monitoring into the Management and Executive Sales team, to help them evolve their strategies in a timely fashion.
- Assists with negotiations for space contracts and book event space; arrange food and beverage, order supplies, equipment, and entertainment. Make travel arrangements, order event signs, and ensure appropriate Freedom Boat Club décor (color schemes, etc.) to meet the quality expectations, of management and of Freedom Boat Club members.
- Aggressively gather information on each project to achieve quality event productions. This includes, creating and organizing room layouts for each event. Proposing new ideas to improve the event planning and implementation process. Serving as a liaison with vendors on event-related matters. Assisting with managing on-site production and clean-up for events as necessary. Prepare nametags, materials, notebooks, packages, gift bags, registration lists, seating cards, etc.
- Prepare budgets and provide periodic progress to management and Executive Sales team for each event.
- Keep track of event finances including check requests, invoicing, and reporting.
- Coordinate appointments and scheduling of events on the calendar.
- Strong project management and organizational skills
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube Twitter, Flickr, etc) and how they can be deployed in different scenarios.
- Knowledge of blogging ecosystem relevant to the boating industry
- Ability to effectively communicate information and leads in written and verbal format, proof reader skills, and build and maintain relationships.
- Team player, with confidence to take the lead and guide other departments when necessary
- Good technical understanding and can pick up new tools quickly
- Have a good knowledge of principles of SEO(Search Engine Optimization)
- Public relations, Marketing, Sales, Event Coordinating, Community Management experience, a plus
- Ability to lead and manage a team
- Ability to manage multiple projects and events work assignments
- Excellent interpersonal skills both in person and by phone, with high professionalism.
- Ability to accomplish projects with little supervision.
- Fantastic customer service ethic and high expectations for quality.
- Bachelor’s degree preferred, significant work experience can substitute for the degree.
- At least 3 years’ experience with office administrative management.
- At least 1 year experience coordinating special and social events.
- Proficient using the latest versions of Microsoft Word, Excel, PowerPoint, Access, and mail merges; email and web searches.
Source: Indeed.com
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