In-House PPC Specialist – Versacarry – Austin, TX

About Versacarry®:

Versacarry® was established in 2011 and has since grown into a nationally recognized brand in the outdoor industry. We specialize in making leather holsters and other firearm related products, which are sold via our website and small to mass retailers across the United States. All production and admin operations take place at our headquarters located in Bryan Texas.

Job Description:

Our perfect candidate must be an expert in Bing, Facebook, and Google paid advertising. Someone who knows every strategy and is willing to do whatever it takes to hit and exceed the goals given to them.

Responsibilities:

Day to day responsibilities include, but are not limited to:

· Creating new ads while testing different campaign objectives and ad types.

· Researching new audiences, implementing new keywords and targeted interests.

· Analyzing and adjusting ads daily to maximize conversion and ROAS opportunities.

· Communicating with team to formulate new strategies and ideas.

· Constantly testing new creative, strategies, offers, etc.

· Completing reports for management.

Experience and Education:

· Minimum 3+ years’ experience managing Facebook ad accounts *Required*

· Minimum 2+ years’ experience managing Google Adword accounts *Required*

· Minimum 2+ years’ experience managing Bing ad accounts *Required*

· Minimum 2+ years’ experience using Google Analytics *Required*

· Google Adwords Certified *Preferred*

· Google Analytics Certified *Preferred*

· Bing Ads Certified *Preferred*

· Bachelor’s Degree in digital marketing or related field *Preferred*

· Experience using BigCommerce *Preferred*

· Experience and knowledge with firearms *Preferred*

· Experience advertising for gun related companies *Preferred*

· Experience managing social media ads (Facebook, Instagram, etc.) *Preferred*

· Experience with Graphic Design and the Adobe Suite (primarily Illustrator and Photoshop) *Preferred*

· Experience with SEO *Plus*

· Experience with Copy Writing *Plus*

Position Details:

· Employment Type: Full Time

· Job Location: Bryan Texas (no remote work)

· Compensation: Based on Experience

· Benefits: Medical, Dental, Vision plans available.

If you meet all these requirements and think you may be a good fit for the position, please submit your resume.

Job Type: Full-time

Experience:

• Bing Ads: 2 years (Required)
• Facebook Ads: 3 years (Required)
• Google AdWords: 2 years (Required)
• Google Analytics: 2 years (Required)

Work Location:

• One location

Work Remotely:

Work Location: One location