Sr. Manager PCT Marketing
150317BR
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance. With talented managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.
How you will make an impact:
The PCT (Procalcitonin) Marketing Lead, US is a member of the Global Commercial Marketing Team within the Clinical Diagnostics Division (CDD). This individual will have direct ownership and accountability for leading the development, refinement and implementation of innovative market shaping strategies and tactics that support B·R·A·H·M·S PCT demand generation with target audiences.
What you will do:
- Develop and lead a high-functioning team to achieve and exceed expectations
- Lead the development and execution of B·R·A·H·M·S PCT Go-to-Market growth strategies and tactics (i.e. marketing campaigns, programs and projects) to drive adoption, increase demand and ensure on-going usage by physicians, laboratories and US strategic partners.
- Own the development of annual marketing plans and budget aligned with the global PCT strategy.
- Champion the development of US License Partner strategy.
- Responsible for the US strategy and planning of clinical education and instructional resources for customers and license partners through collaboration with medical affairs.
- Represent the US PCT team in global strategic planning and provide on-going market intelligence to the global business unit.
- Drive the development of sales and customer-facing materials that align with the customer journey and key behaviors
The successful candidate will bring industry and technical experience, strategic perspective, excellent business development skills, and the ability to clarify and summarize complex issues. You will engage regularly with US license partners, deepening relationships and soliciting input. You will partner closely with multiple functional teams (e.g. Medical Affairs, Sales, Global Marketing, etc.) to execute integrated marketing programs.
How you will get here:
Education:
- Bachelor’s degree required, preferably within chemistry, biology, medical or associated fields
- MBA and other clinical/scientific advanced degree preferred.
Experience:
- Extensive experience in diagnostics, medical device, biotech or pharmaceutical industries required
- Prior experience in channel/partner management and contract negotiation.
- Broad experience in developing and implementing global and regional channel and commercial go-to-market and collaboration strategies.
- Prior people management / team leadership experience required
Knowledge, Skills, Abilities:
- Result-oriented leader with functional experience in marketing strategy and execution, digital and promotions.
- Broad global business acumen and intellect, plus vital competencies essential to navigating complex and dynamic market conditions and organizations.
- Growth mindset to deliver exceptional results.
- Strong interpersonal skills, maturity and good judgment; capable of communicating with and facilitating decisions involving a diverse group of individuals
At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Source: Indeed.com
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