As Senior Engagement Strategist you will plan, manage, champion and develop engagement initiatives for the agency and our clients. You will be responsible for planning (strategy) to execution (integration) and delivery and will work closely with our clients to implement successful omnichannel initiatives.
About the job:
- Utilize research, social science, and customer experience (CX) models to develop a deep understanding of customer beliefs, motivations, and actions
- Partner with creative and account teams to map out tactical plans, omnichannel messaging, and measurement
- Understand the technical decision maker audience—the key issues they face, the content they’re looking for, the form factors they want to consume it in—and continually update our strategies and tactics to meet the needs of this audience
- Create the engagement and content strategies for client websites, social media, email campaigns, and other distribution channels and a variety of form factors, as needed
- Define research in conjunction with the strategic planning, information architects, and the analytics team to gain further insights.
- Analyze data, determine insights, and develop recommendations to optimize the experience/messaging.
- Work with the IAs in translating business and consumer insights into experience maps and actionable tactics.
About the you
- Outstanding ability to think strategically, and identify and resolve problems.
- Ability to weigh in on design decisions with an understanding of strategic goals and engagement best practices.
- Understanding of SEO and keyword optimization.
- Working knowledge of paid and organic social media content opportunities and functionality of each preferred.
- Ability to articulate asset performance to client and internal stakeholders along with recommended optimizations.
- Solid understanding of evolving creative media.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
- 3-5+ years of digital/engagement/experience strategy
- 10 + years hands-on digital experience (art/copy/UX/development)
- Proven experience of integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand.
- Familiarity and experience with such tools as BrandWatch, Treato, Google AdWords, Google Analytics, Adobe Marketing Cloud, is a HUGE plus
- Strong research skills and ability to translate the research to a solid presentation
- Capacity to think holistically about a client’s business.
- Strong interpersonal, verbal and written skills
- A huge plus: background/specialization in CRM, media, mobile, and social strategy
About McCann Health NJ
McCann Health New Jersey is a 288-person healthcare/pharmaceutical advertising agency located in Parsippany, New Jersey (about an hour outside of NYC). We’re built on a foundation of risk takers and game changers – courageous creators of truly amazing things. We create amazing, and treating people amazing is at the center of what we do. A free on-site, state-of-the-art fitness center, flexible work locations, free shuttle from Morristown Station, and additional time off (including volunteer and summer days) are just some of the ways MHNJ, a 2019 Ad Age Best Place to Work, commits to the culture of amazing.
About McCann Health
A three time Network of the Year winner at Cannes Lions Health and winner of an unprecedented twelve Network of the Year titles from the industry’s top five creative award shows, McCann Health, is one of the world’s most awarded global healthcare communications networks. Through combining science, creative and strategy we strive to deliver best-in-class services to our clients. Our 1,900+ employees in 60 offices across 20 countries and 6 continents are united by one vision: to help our clients play a meaningful role for healthier lives. McCann Health is a part of McCann Worldgroup and the Interpublic Group (IPG).
Required Skills
Required Experience
Source: Indeed.com
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