Director, Trade Marketing, MAC North America – The Estée Lauder Companies – New York, NY

For all Ages, All Races, All Gender, M·A·C is a world’s leading professional makeup authority because of our unrivalled expertise in makeup artistry. The brand is committed to developing new categories, products to serve the demand of consumers and professional makeup artists alike. At the heart and soul of our unique culture, M·A·C believes in Social Responsibility, with initiatives such as VIVA GLAM, which has raised over $450 million for the fight against HIV/AIDS. To help us drive market share in North America, M·A·C is adding a Director, Trade Marketing position to its corporate NY team.

POSITION SUMMARY:

Responsible for driving Omni sales growth across retailer accounts through a mix of strategic planning, tailoring of national programs, creation of retailer specific programs, management of merchandising and successful execution in-store, online and Omni channel.

KEY ROLES & RESPONSIBILITIES:

1)Strategic Retailer Planning:

• Partner with Account Management to establish clear goals and objectives for the account including sales and shipment plans to support seasonal objectives (Holiday, key launch initiatives, retailer exclusives).
• Create specialty multi marketing calendar and planograms.
• Conceptualize and execute full 360 marketing campaign tailored to retailer needs and provide clear instructions to execute.
• Partner with Field, Key Account Management Team, and Consumer marketing to develop best in class knowledge of consumer base.
• Exhibit strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution.

2) Drives Retailer-Specific and Field-Driven Programs:

• Develop seasonal programs and strategies including promotional vehicles to achieve retail needs and maximize sell-through.
• Develop 360 communications for all key initiatives to be executed by the field (visual moments, key animation distortions).
• Collaborate with special events on unique retailer specific opportunities.
• Work with PR on retailer specific outreach programs where relevant.
• Track and ensure all assets required for marketing campaigns are on-time for marketing programs.
• Lead development of retailer presentations/interactions
• Plan and manage all sampling efforts and effectiveness with tailored execution.
• Collaborate with global merchandising on creating in-store experience through unique merchandising and collateral opportunities and key category distortion.
• Create, drive and manage collateral timelines and communications to retailer

3) Omni Channel Integration & Acceleration of .com’s:

• Collaborate with Brand e-commerce team to develop strategies and execution tactics to deliver outsized growth.
• Develop a digital and social plan to support in-store and .com based on allocated co-op budget.
• Help drive the integration of bricks and .com, to fully capitalize on the strengths of each channel.

4) Co-op Planning:

• Partner with NOAM consumer marketing director in the creation of an integrated media strategy to drive awareness and engagement while maximizing ROI.
• Support Co-op Print Advertising Ops Process

5) Leads Business Analysis and Monitors KPIs for Effective Allocation of Marketing Resources:

• Measure marketing program effectiveness via regular monitoring of KPI’s.
• Scale and adopt best go-to market strategies quickly.

Qualifications

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 1915643

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].