Farrow & Ball – Marketing Manager – North America (Can be New York or Los Angeles based)
Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper using only the finest quality ingredients and an eco-friendly water base.
Today the unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out, around the world. With more than 60 showrooms worldwide and a global network of stockists, we’ve never forgotten our Dorset, England roots.
The key to our success is our passionate craftsmen, showroom teams and support functions who ensure that our customers have an excellent experience at each stage of their journey with us.
We have an exciting opportunity for high-performing, pro-active individual to join our Marketing team as Marketing Manager for North America.
Based in either New York or Los Angeles, the Marketing Manager – North America is accountable for leading a dynamic approach to Farrow & Ball’s marketing plans for North America; developing and executing the brand strategies, marketing campaigns and initiatives relevant to the local market. Reporting directly into the Marketing & Communications Director (UK based) you will ensure all marketing activities are adapted to the market and work closely with the President of the North American company in driving business objectives.
Your key responsibilities as Marketing Manager – North America:
Marketing Programme Delivery
- Elevating awareness of Farrow & Ball with targeted décor consumers across North America
- Managing the balance between execution of global plans and local development and implementation
- Working with our global brand team to deliver consistent marketing messaging across all relevant channels
- Ensuring high standards for all things created for the brand which our customers and consumers will experience
Agency Management
- Managing the press agency to secure consistent, strategic and on-brand editorial coverage across key digital and print outlets
- Developing our North American social channels with the social agency to proactively build awareness and authority in décor and lifestyle
- Recognising and developing content creation opportunities with partners and influencers to drive customer acquisition and engagement
Market and Commercial Engagement
- Supporting our showrooms to encourage footfall and sales development in retail and design centre locations
- Supporting business development through key stockists with appropriate tactics to support sales
- Monitoring customer, market and competitor activity in the décor industry
- Fostering a culture of continuous improvement through evaluating results
- Ensuring programmes are developed and delivered to budget
Your key attributes as Marketing Manager – North America:
- Demonstrable marketing experience across multiple channels
- Solid understanding of digital and social media landscape with experience of managing Social Media channels
- Insights driven decision making – combining quantitative and qualitative data to form strategies and inform decision making
- Prior experience of working with Interior Designers would be beneficial and desired, however not a necessity
- Innovative problem-solving skills, you are results focused and creatively driven
- Ability to develop effective relationships and work cross-functionally
- Capable of handling stakeholders of all levels
- Ability to adapt to working in an ever-changing, multi-cultural environment
- Proactive and able to perform well under tight deadlines
What you can expect from us:
- A competitive salary, reviewed annually based on individual performance
- 15 days’ annual leave which increases with length of service plus statutory holidays
- 401K scheme matched by F&B
- Generous staff discount on F&B products
- Employee Assistance Programme with 24/7 support
- Employee Share Plan
- Company Sick Pay
- Healthcare, Dental & Vision
- Life Assurance
We are an equal opportunities employer.
Source: Indeed.com
Click Here To Apply
