Sr. Marketing Coordinator- Remote MA/CT/NJ/NY – (20001167)
Description
The Marketing Senior Coordinator will be responsible for the development, creative execution and implementation of marketing communications for Guardian’s product line-up that is sold through Guardian’s distribution channels. In this role it will be important for this individual to deliver the long-term value to customer and partners while achieving superior results for them. Key stakeholders include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital.
This position reports to the Director of Marketing, Disability & Multi Life Disability Insurance Marketing who, in turn, reports to the Assistant Vice President, Product Marketing.
Candidate Responsibilities
He/She will work in collaboration with the Marketing leads, Product Development teams and Distribution sales team to meet the objectives of the business through the development of core marketing collateral as well as initiatives including digital & email marketing, presentations, direct mail, newsletters, pitch books, etc. He/She will need to stay abreast of marketing, and consumer/employee engagement trends, product specifications and the competitive environment, to bring fresh ideas for program development.
- Evaluate, revise and develop materials
- Create product content stories for consumers and advisors
- Develop digital post or assets for consumers
- Collaborate and communicate effectively with partners to deliver content and communications
- Ensure compliance review and approval of content is achieved
- Multi-task, listen and activate on plan.
- Manage print and digital inventory for Product Marketing business lines
Functional Skills
- Strong knowledge of marketing best practices
- Strong creative writing ability
- Familiarity with social media and marketing automation/technology within financial services industry
- Familiarity with traditional print, social and digital marketing tools best practices
- Works effectively with associates in Marketing and across the Individual Markets and Corporate Communications
- Strong presentation skills to sell ideas/proposals to customers.
- Strong team player. Willing to assist colleagues and adapt (and ability to work with freelancers).
- Attention to detail that ensures overall success (accurate referencing, leveraging tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.)
- Manages multiple projects with multiple deliverables simultaneously
- Ability to embrace changing business priorities and environments.
- Passion for ongoing improvement of marketing tools.
Success Measures
- Ensure items are updated prior to expiration.
- Collaborative relationships across Guardian.
- Tracked KPIs relating to sales campaigns and materials.
Leadership Behaviors
- Continuously strives to provide superior products and customer service
- Expresses oneself in an open and honest manner
- Demonstrates self-awareness and embraces feedback
Qualifications
Position Qualifications
- Minimum of a Bachelor’s Degree in Marketing or Communications
- 2+ years experience in marketing
- Multi-channel marketing experience a plus
- Disability or Life product marketing experience a plus
- Project management education a plus
Our promise:
- At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.
- Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards
We offer:
- Meaningful and challenging work opportunities to accelerate technology and innovation in a secure and compliant way.
- Competitive compensation.
- Excellent medical, dental, supplemental health, life and vision coverage for you and your dependents with no wait period.
- Life and disability insurance.
- A great 401(k) with match.
- Tuition assistance paid parental leave and backup family care.
- Dynamic, modern work environments that promote collaboration and creativity
- Flexible time off, dress code, and work location policies to balance your work and life in the ways that suit you best.
- Social responsibility in all aspects of our work. We volunteer within our local communities, create educational alliances with colleges, drive a variety of initiatives in sustainability, and advocate for diversity and inclusion in all that we do.
#GuardianSales
About Guardian:
Guardian has been helping people protect their futures and secure their lives for more than 150 years. Every day, we serve approximately 27 million people through a range of insurance and financial products. As one of the largest mutual insurance companies, we know what matters most: putting the needs of our customers first. Because everyone deserves a Guardian. Learn more about Guardian at guardianlife.com.
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
© Copyright 2020 The Guardian Life Insurance Company of America, New York, NY
Primary Location: United States-Massachusetts
Other Locations: United States-New York, United States-Connecticut, United States-New Jersey
Job: Marketing
Schedule: Full-time
Shift: Day Job
Job Type: Standard
Travel: Yes, 10 % of the Time
Job Posting: Sep 14, 2020, 7:55:56 AM
Source: Indeed.com
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