Community Outreach – FirstLight Home Care of Honolulu – Honolulu, HI

FirstLight Home Care of Honolulu is seeking a Home Care Sales Representative, also known as Community Liaison, responsible for generating revenue through field sales. FirstLight provides non-medical home care for seniors, people with disabilities, those recovering from illness, injury or surgery, mothers just home from the hospital, veterans, and anyone who needs some extra help. Also, responsible for some areas of human resources and caregivers. This individual directly interfaces with applicants and caregivers with the recruiting and retention process.

FirstLight believes a strong culture enables a healthy environment where Employees can grow and thrive as ʻOhana (family). We seek extraordinary Employees who understand our work is not a job, but a calling. With this mindset, motivation comes from the heart.

We firmly believe that our Employees should be put first along with our Clients. When Employees are well cared for, they, in turn, are inspired to provide extraordinary care to our Clients.


  • Bachelor’s degree in healthcare management, marketing, public relations, business development or social services preferred – Equivalent experience may be considered

  • Two years sales or similar experience

  • Knowledge of the healthcare industry and the home care market preferred

  • Strong organizational skills required and comfortable with electronic documentation of networking activity

  • Ability to work independently and be accountable for results

  • Demonstrate the ability to communicate effectively both verbally and in writing

  • Clean, professional image, behavior and demeanor are expected

  • Able to provide work references

  • Satisfactory background (including criminal history) and drug screening results

  • Must be a citizen of the United States and speak fluent English

  • Good driving record, valid driver’s license and reliable transportation for use on the job


  • Identify, evaluate and prioritize potential referral sources in the Honolulu area

  • Develop and execute on a sales plan to meet or exceed monthly, quarterly, and annual growth targets

  • foster productive relationships with referral sources via presentations, face to face contacts, phone calls, meetings, etc.

  • seek out at least 35 connections per week – a mix of medical and non-medical, new (cold) and follow up calls

  • participate in networking groups or events, primarily as they relate to the home care market

  • update prospects, clients, and referral sources and track networking efforts in database

Work with other members of the FirstLight team to monitor goals as they pertain to the sales strategy

Demonstrate a thorough and complete knowledge of FirstLight including our purpose, vision, values and mission; the services provided and how we differentiate ourselves from others in the home care industry

  • establish and maintain brand awareness through referral source contacts, trade shows, conferences, and community education efforts

  • represent the company in a professional, competent and responsive manner

  • maintain standards of high-quality customer service

  • follows all applicable laws, rules and recommendation for safe driving while on duty

Perform other reasonable related tasks to support the operations of this business, such as but not limited to an initial evaluation of services for potential clients

Performs tasks within the Human Relations department, such as:

  • Initiates the recruiting and hiring process for caregivers including processing applications, background screening, testing, interviewing, and reference validation.

  • Orients and trains caregivers and maintains current caregiver files in accordance with policies and procedures.

  • Records employee information such as personnel data, compensation, benefits, tax data, attendance, performance reviews, evaluations, and termination date and reason.

  • Supervises caregivers and completes performance appraisals for caregivers at specified intervals. Assists in employment decisions including hiring and termination.

  • Understands and adheres to established FirstLight Home Care policies and procedures.

  • May perform continuing and ongoing caregiver training.

  • Understands and adheres to state and federal labor laws as they pertain to home care agencies.

  • Participate in the quality assurance reviews and evaluations of the agency’s services


I have read the above job description and fully understand the conditions set forth therein, and if employed as a Home Care Sales Representative, also known as Community Liaison, I will perform these duties to the best of my knowledge and ability.

FirstLight Home Care policy states that services are provided, and referrals and employment actions are made without regard to race, sex, color, national origin, ancestry, religious creed, handicap or age.

To Apply to this job Please go to website address given in Source below