Director of Marketing, GPO – Healthcare System – Nashville, Tennessee

Director of Marketing – GPO

My client, a large healthcare system located in Nashville, Tennessee, is dedicated to giving people a healthier tomorrow. As one of the nation’s leading providers of healthcare services is comprised of hospitals, sites of care in the states and the United Kingdom. This company is excited about the future of medicine. They believe they are uniquely positioned to play a leading role in the transformation of care.

Many things set this company apart from other healthcare organizations, however at their core, their greatest strength is their people. Their collective focus positively impacts the care experience at the bedside and beyond. They eagerly embrace the challenges of their profession and welcome new opportunities to grow and make a positive impact.

What matters most to them is giving people the absolute best healthcare possible. They never settle for status quo. They are proud of the impact they have in their communities through employment, investment and charitable giving. Just like a family, they pull together to care for, support and celebrate with each other.

They provide amazing benefits, including onsite fitness center, a subsidized cafeteria, and onsite daycare!  And it’s NASHVILLE, aka “Music City”!!!  Tons of festivals, a taste of the south, great schools.  And let’s not forget the great outdoors!  Hot, but never unbearable, summers and MILD winters to enjoy the parks and other outdoor activities.  Yet maybe the best?  NO STATE INCOME TAX!!! 

My client is looking for a Director of Marketing – GPO to join their team. 

YOU:

• 5+ years pharmaceutical marketing experience
• Experience creating/writing and executing annual marketing plans
• Experience doing segmentation exercises and creating messages for each segmentation
• Can write, execute and analyze the marketplace, do landscaping and market research
• Strong project management skills
• High-energy, self-driven go-getter!
• Prior experience marketing to ASCs/Outpatient surgery cents is a plus
• MUST BE WILLING TO RELOCATE TO NASHVILLE, TENNESSEE

The Director of Marketing – GPO is an advanced, senior-level corporate marketer with the ability to quickly grasp and develop in-depth business and marketplace knowledge and translate it into the development of effective, annual strategic marketing plans and go-to-market tactics that drive the business forward and achieve annual financial/growth objectives.

Must demonstrate excellent marketing acumen, leveraging the full range of marketing mix/omni channel approaches. The ideal candidate will have a proven track record in one or more of these: Healthcare/Pharma/GPO/B2B marketing. Will successfully collaborate with the head and leaders of the company’s GPOs to move market share, deepen penetration and grow GPO membership and support members striving to deliver on their mission. Analyze all aspects of the business to proactively identify new opportunities and customer segments, strategies for growing adherence in current members, and programs to support sales to generate and nurture leads through the funnel.

PRIMARY OBJECTIVES:

• Create and execute annual marketing plans in alignment with business growth objectives and strategy
• Participate as member of the company’s Leadership teams in all business planning and monthly operating meetings
• Grow GPO membership
• Promote and cross-sell the company’s portfolio of offerings (contracts, products and services) to support the goal of peak performance optimization
• Working in a cross-functional team, partner with account management to support deeper vertical penetration with key strategic accounts
• Work with Sales Team to Generate Leads and nurture through the funnel

RESPONSIBILITIES:

Must be a quick study who can establish effective working relationships with internal subject matter experts to intimately understand their business offerings and support the following responsibilities:

• Lead the development and execution of an annual strategic marketing plan inclusive of market research, marketing campaigns and successful advertising and public relations efforts
• Orchestrate commercialization for segment or product launches to include all programs and activities surrounding new product/service introduction into the market, market-conditioning, market research/analytics, forecast market potential and sales goals
• Develop and execute comprehensive go-to-market plans to support our primary business line growth, service line strategies and company goals
• Learn and comprehend the complex scope of products and services offered; be able to articulate the value proposition and challenges of the various business solutions both internally and externally
• Develop promotional material, email marketing campaigns and collateral resource library to support assigned business/product/services. Responsible for all digital assets, including websites.
• Lead tradeshow and conference strategy
• Collaborate with senior leadership, service line owners and contracting experts to write content for sales collateral, How-to-Sell documents, presentations, case studies, web content and sales training
• Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning
• Analyze all aspects of assigned lines of business to proactively identify new opportunities, programs, strategies for growing the business in current and new customer segments/distribution channels
• Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments
• Develop creative and strategic insights about customer needs through collaboration with medical, market analytics and sales colleagues as well as directly with members/customers (C-suite, HCPs, supplier and procurement)
• Demonstrated success in leading market research to plan, execute and interpret primary or secondary research to generate key strategic insights, assess market potentials, etc.
• Collect and analyze member feedback, competitive intelligence, market research and trends, and other data points associated. Transform relevant customer insights into commercial output and development and execution of key initiatives
• Develop a deep understanding of the competitive offerings and how they are positioned
• Willing and able to “Roll up sleeves” and execute plans with minimal support from junior or support staff. – Must be a strategist who can tactically execute!
• Interface between the Marketing department and initiative owners to ensure deliverables are developed and deadlines met for tradeshows, region events, collateral, email campaigns, web promotions and advertising
• Obtain necessary Legal review of materials, as appropriate

COMMUNICATIONS:

• Work with the PR team to identify and execute public relations efforts that support branding and messaging
• Identify and develop new topics and ideas to expand our thought leadership in the marketplace
• Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing and delivery
• Develop high-visibility press releases to promote our services, joint ventures and company growth

KNOWLEDGE, SKILLS & ABILITIES:

• A comfort, or even preference, for an environment of discovery and flexibility
• Expertise: Sound analytical skills, with the ability to interpret, analyze and make recommendations based on trends, insights and reports Advanced ability to work with subject matter experts to grasp complex business subjects and effectively translate information via multiple marketing channels. Knowledge of marketing best practices a must
• Industry: Must demonstrate an in-depth understanding of healthcare marketing, GPO industry and supply chain
• Communications: Requires superior written and verbal communication skills. Presentation and communication skills must be excellent in order to build credibility and engage cross-functional teams
• Facilitation: Skilled at synthesizing disparate ideas/concepts and developing a mutually agreed vision. Must have a collaborative nature and proven ability to influence and play a significant role in cross-functional teams.
• Management: Experienced in project management, possessing a high degree of organization, attention to detail and meeting deadlines. Skilled at managing both internal customer expectations and resolving any group conflicts
• Decision Making: Must be able to make decisions in a complex, fast-paced business environment while balancing the needs of multiple stakeholders.
• Results Driven: Must have attention to detail, a commitment to quality, results driven and customer focused
• Work Style: Experienced working in a dynamic, fast-paced environment with various personalities across multiple levels of the organization

REQUIREMENTS:

• Master’s degree in marketing, communications, business and/or healthcare preferred
• Industry: 10+ years of advanced marketing experience relevant to the assigned product/business or service
• Candidate must show a portfolio of related work which demonstrates proficiency in the development of annual business and strategic plans, training plans, sales collateral and presentations
• Required: Extremely Proficient in Microsoft Word, PowerPoint, Outlook and Excel
• Experience with HubSpot a plus
• Candidate must demonstrate ability to effectively communicate and advanced proficiency in writing is required
• Candidate must be an experienced and effective business copywriter as this position requires heavy focus on writing for all related deliverables
• Excellent PowerPoint and presentation skills are a must
• This position will interact regularly with all the businesses and service lines