WHO WE’RE LOOKING FOR:
The Recording Academy is looking for a Digital Marketing Coordinator to provide general support across the Recording Academy’s digital marketing efforts, including email communications, audience development and the GRAMMY.com digital ad network. They will help facilitate all facets of the marketing process across these channels, including managing a global calendar and schedule, securing buy-in from stakeholders across the company, production and reporting. They will also assist the broader Recording Academy Marketing & Innovation Department with any and all tent pole initiatives as needed.
WHAT YOU’LL DO:
- Oversee production, testing, and scheduling of the Recording Academy’s email marketing efforts, working cross-functionally across the company to maximize individual and collective effectiveness across this channel.
- Lead planning and execution of ad (DFP) management for partnership and marketing across GRAMMY.com. Works cross-functionally with stakeholders in Partnerships, Membership, Advocacy and MusiCares to ensure key partner and brand messages are reading relevant audiences.
- Track campaign data, identifying opportunities to update and improve the Academy’s owned, earned, and paid marketing across all digital channels.
- A/B Test and QA email templates and ad designs, ensuring digital collateral adheres to the latest best practices.
- Develop project plans for regional Chapter digital marketing efforts.
- Continuously stay abreast of industry trends and opportunities to integrate into broader Academy marketing efforts.
- Identify innovative methods of bringing the brand to life through cross-channel marketing across newsletters, advertising, social and content.
- Provide regular recap reporting to stakeholders across the Academy.
- Explore additional marketing opportunities for the Academy across new digital channels (i.e. texting)
SKILLS & EXPERIENCE:
- 2+ years of general marketing experience.
- Experience managing email marketing campaigns; Mailchimp experience preferred.
- Familiarity with Google Ad Manager preferred.
- Understanding of digital marketing platforms and best practices; an eagerness to learn and stay on top of industry trends is critical to success.
- Ability to project manage multiple initiatives at any given time.
- A team player and problem solver who can operate in a fast-paced, ever-changing, team-oriented setting.
- Willingness to partner with Social, Brand, and the broader Marketing department to deliver multi-channel campaigns across the Academy’s pillars.
PHYSICAL DEMANDS FOR CERTAIN ROLES:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for long periods of time, and work at a computer for long periods of time.
The employee will be required to lift and/or move up to 60 pounds.
ABOUT THE RECORDING ACADEMY AND ITS AFFILIATES
RECORDING ACADEMY
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards—music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.
GRAMMY MUSEUM
Established in 2008 as a partnership between the Recording Academy and AEG, the GRAMMY Museum is a non-profit organization dedicated to cultivating a greater understanding of the history and significance of music. Paying tribute to our collective musical heritage, the Museum explores and celebrates all aspects of the art form—from the technology of the recording process to the legends who’ve made lasting marks on our cultural identity. In 2017, the Museum integrated with its sister organization, the GRAMMY Foundation, to broaden the reach of its music education and preservation initiatives. As a unified organization, today, the GRAMMY Museum fulfills its mission of making music a valued and indelible part of our society through exhibits, education, grants, and public programming.
MUSICARES
A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.
LATIN RECORDING ACADEMY
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®.
EQUAL OPPORTUNITY:
The Recording Academy, its affiliates and the music industry have a strong culture of inclusion and respect for everyone. The Recording Academy makes intentional, courageous and principled decisions for stronger business outcomes and ensures that all creators and professionals live and work in a fair and safe environment. It is the Recording Academy’s policy to provide equal employment opportunity for all applicants and employees. The Recording Academy does not discriminate on the basis of race (nor traits historically associated with race, including, but not limited to hair texture and protective hairstyles), color, religion (including religious dress and grooming), creed, sex (including pregnancy, childbirth or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, military or veteran status, marital status, sexual orientation, gender, gender identity, gender expression, genetic information or any other characteristic protected by law. The Recording Academy will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship to the Recording Academy. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, access to benefits and training, recruitment, hiring, transfer, and social and recreational programs.
Job Type: Full-time
Source: Indeed.com
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