Marketing Program, Manager (B2B) – Doctor On Demand – St. Louis, MO

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Sunday, May 2, 2021

About Doctor On Demand

Doctor On Demand’s mission is to improve the world’s health through compassionate care and innovation. We believe that health is personal, and means so much more than treating illness. We’re proud of the care we’ve provided over the years and the relationships we’ve developed with our patients, as evidenced by the 5-star reviews we continually receive. People use our service to gain access to some of the best physicians and licensed therapists in the country, all whenever and wherever is most convenient. It’s as simple as opening the Doctor On Demand app on a smartphone or computer.

Through live video visits, our hand-picked, US-trained doctors take patient history, perform an exam, and recommend a treatment plan. Prescriptions, if needed, go directly to the pharmacy of choice. While insurance isn’t required, tens of millions of Americans enjoy covered medical and mental health visits through employer and health plan partnerships. To learn more about the hundreds of medical issues we treat, visit us at DoctorOnDemand.

The Marketing Program Manager will manage downstream strategic and tactical marketing activities for Doctor On Demand. This position is responsible for B2B marketing campaigns and programs to drive lead generation and sales enablement through the sales cycle. Supports B2B advertising and event/conference strategy in close collaboration with the Corporate Communications team. Partners with the Product Marketing team to drive awareness and interest in Doctor On Demand products with new and existing clients. The Marketing Program Manager will work with members of the Corporate Marketing and Business Development teams to develop and drive demand generation and new revenue growth.

  • Design, develop and implement innovative marketing programs and campaigns to generate leads, engage customers, and drive growth

  • Support marketing activities using expertise in digital marketing, content development, event strategy, and advertising

  • Identify ideal customer profiles and target accounts to raise awareness and consideration for Doctor On Demand solutions

  • Develop and execute highly-targeted marketing campaigns and content-led programs that successfully engage target accounts and drive pipeline opportunities for Sales

  • Plan, organize, and execute integrated, multi-channel campaigns including: emails, webinars, events (trade shows, speaking opportunities, industry events, DOD roadshows), digital/social programs/advertising, direct mail, content syndication, web presence

  • Develop Business Development and Event collateral and content, ensuring alignment with brand standards, core positioning, and marketing plans

  • Partner with the Product Marketing and broader Corporate Marketing team to define and communicate our value proposition and competitive positioning to prospective customers and existing partners including collaboration to identify and inform content and collateral needs

  • Collaborate with the Business Development and Client Success teams to develop targeted sales materials including meeting decks and to train the sales team

  • Ensure Doctor On Demand’s enterprise marketing is aligned with brand and product positioning and informed by the evolving competitive landscape and the ever-evolving needs and expectations of our prospects and clients

  • Other duties as assigned

  • Strategic marketing insight and market segmentation expertise

  • Excellent analytical, critical thinking, decision-making and problem-solving skills

  • Exceptional planning, organizational, and communication skills

  • Superior written and oral communication skills

  • Strong collaboration skills, clear team player, can-do attitude

  • Track record of success working alongside Sales organization

  • Superior communication material development abilities (i.e. slides, advertising, general messaging, etc.)

  • Detail oriented, deliver with the highest quality

  • Innovative thinker, with an eye to developing new solutions and tools

  • Comfortable in fast-paced, resource-lean environments

  • Strong preference for tech/mobile industry experience and healthcare/benefits experience

  • Bachelor’s degree in marketing, finance, or business administration

Physical Requirements:

  • Ability to remain seated in a stationary position for prolonged periods

  • No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., picking up and computer / laptops) may be required

  • Good manual dexterity required to use common office equipment (e.g., computers, laptop, and mobile devices)

  • Some overnight business travel may be required

This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While this is intended to be an accurate reflection of the current job, Doctor On Demand reserves the right to revise the job or to require that other or different tasks be performed as assigned. All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only duties to which will be required in this position, employees may be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an “at-will” basis.

Doctor On Demand provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, military and veteran status, or any other characteristic protected by federal, state or local law. In addition, Doctor On Demand will provide reasonable accommodations for qualified individuals with disabilities.

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