JOIN ONE OF THE NATION’S FASTEST GROWING COMPANIES.
Aeroflow Healthcare is taking the home health products and equipment industry by storm. We’ve created a better way of doing business that prioritizes our customers, our community, and our coworkers. Now we’re looking for an enthusiastic Marketing Coordinator to assist with our overall marketing efforts. The Marketing Coordinator is a strategic member of the Aeroflow marketing team, helping to drive leads and brand awareness through targeted campaigns and promotions.
What You’ll Do:
Functioning as the right-hand to the Marketing Manager, the Sleep Marketing Coordinator is a strategic member of the marketing team, implementing campaigns to bring in qualified leads, enhancing user experience and driving the Brand voice.
Qualified candidates must have a right brain/left brain approach, with the ability to concept and visualize new ideas, while also following through with detailed and actionable marketing plans.
Responsibilities:
- Marketing Strategy and Activation
- Work with the Marketing Manager to drive all marketing initiatives for Aeroflow Sleep
- Drive leads and work with Paid Ads team to manage cost per closed lead per company requirements, staying within department budget
- Gather and analyze customer data and provide insights that can translate into actionable go-forward plans and targeted marketing campaigns
- Be a brand ambassador, telling the Aeroflow Sleep story and ensuring that brand standards and guidelines are adhered to in the development of all internal and external communication.
- Ability to build engaging marketing campaigns across multiple channels (digital, print and social media) that are audience specific and on brand
- Drive a variety of business-critical initiatives such as quarterly planning meetings, referral programs, public relations and affiliate partnerships
- At a high level, monitor unique link tracking and performance for Sleep initiatives, highlighting any issues that need further discussion with the Paid Ads team
- Email Marketing
- Develop strategies to grow email marketing database
- Create engaging, actionable email campaigns to target multiple audiences
- Proofread emails for clarity, grammar and spelling, as well as Brand consistency
- Ensure mobile-friendly email templates
- Analyze campaign performance, implement A/B testing strategies and suggest improvements
- Ensure emails follow industry policies and best practices.
- Social Media
- Monitor and manage responses on social media channels
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content that builds meaningful connections with the target audience(s)
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create and maintain social media editorial calendars
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Skills & Requirements:
- Bachelor’s Degree in Marketing, Communications, Business, or related field
- At least 2 years of marketing experience
- Experience in data analytics and creating actionable marketing plans based on key findings
- Self-organized, with the ability to multitask and manage time wisely.
- Have initiative, passion, resourcefulness, self-motivation, and a high level of ownership
- Experience in Google Analytics and MailChimp / SendGrid (or equivalent email platform)
- Design experience in Photoshop, InDesign and Illustrator preferred
- Excellent writing, editing, presentation and communication skills
- Project management experience
- Accurate budget tracking and balancing skills for ROI analysis
Aeroflow Healthcare’s mission is to provide innovative home healthcare solutions that allow more time to be spent at home while lowering healthcare costs and improving quality of life. We do this while settling for nothing less than exceptional customer service.
POSITION PERKS AND BENEFITS
At Aeroflow, we know it’s not all about what you can do for us. We believe that our people are the best investment we can make and we want to reward you through a wide range of benefits that recognize the important role you play in our organization and in driving our mission. We offer the following benefits to our employees:
- Competitive Pay
- Living Wage Certified
- 401(k) with Safe Harbor Company Match (up to 4%)
- Health, Dental, and Vision Insurance
- Optional Life Insurance
- Flexible Spending Account (FSA)
- 6 Weeks Paid Maternity Leave / 2 Weeks Paid Paternity Leave
- Additional Maternity & Paternity Benefits (including free diapers for a year, free breast pump, and reimbursement for doula services)
- Adoption Assistance
- PTO After 90 Days Employment
- 7 Paid Holidays After 60 Days Employment
- Corporate Volunteering and Community Service Opportunities
- Employee Referral Bonus Program
- Corporate Leadership Training and Professional Development Opportunities
- Healthy Lifestyle Programs and Corporate Fitness Center
- Financial Wellness Program
- Discounted Gold’s Gym Membership
- Great Place to Work Award Winner
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Healthcare has been recognized both locally and nationally for the following achievements:
- Great Place To Work Certified
- Living Wage Certified
- Inc. 5000 Best Place to Work award winner
- HME Excellence Award
- Sky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
Company’s website:
- https://aeroflowinc.com/
Company’s Facebook page:
- https://www.facebook.com/AeroflowHealthcare/
Benefit Conditions:
- Waiting period may apply
Source: Indeed.com
