Digital Marketing Program Manager – Neurovascular – Medtronic – Irvine, CA

• Digital marketing and communications experience; ideally at both an agency and client setting.

• Bachelor’s Degree in marketing, business, technology, and/or related field of study

• Experience with SalesForce.com & Marketing Cloud

• Experience with Content Management Solution (e.g. Adobe,)

• Understanding with marketing automation and e-mail platforms (e.g. Eloqua,)

• Understanding with analytics (e.g. Adobe, Google,)

• Understanding on UX/CX, SEO, personalization and design and development of user-friendly websites and digital touchpoints

• Strong experience in digital advertising and demand generation activities.

• Ability to repurpose content for various digital channels including the website, email campaigns, landing pages, and paid ads.

• Adept at understanding how to leverage data to create meaningful insights

• Thorough understanding of personas, customer journey maps, marketing segmentation, and rules-based communications to better serve the various audiences.

• Experience in Healthcare/Medtech sector is a plus

• Experience writing / creating ads for various digital marketing channels such as AdWords, Facebook, or LinkedIn

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations – but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.